The Wedding Photographer's Business Toolkit
TRANSFORM YOUR BUSINESS AND BOOK MORE CLIENTS!!
Welcome
Are You...
...wanting to get into the wedding photography industry but don’t know where to start?
...constantly having to negotiate on price and feel under appreciated?
...struggling to find the clients who want to invest in your services
...overwhelmed by the industry and don’t know how to stand out?
But do You...
…want to create a SUCCESSFUL wedding photography business that generates the income you want?
…want to TRANSFORM your business into a brand you’re really proud of?
….want to get a handle on your marketing and find those DREAM CLIENTS?
…want to start charging WHAT YOU’RE WORTH?
Great News!
We know exactly where you are, we really do! We’ve been there ourselves and know exactly how it feels! And we’re here to help you every step of the way.
Our wedding photography journey spans over 15 years, documenting 350 + weddings serving clients around the world, with 12 years devoted to the luxury market.
So, what if we could help you fast-track your journey and teach you everything we have learned ourselves so that you can take your business to the next level?
To help you create an awesome and unique brand that targets your dream clients and gives you a business that will give you the business and life you really want?
This is what The Wedding Photographer’s Business Toolkit will give you!
Why Work With Us?
Hi, we’re Pippa & Ian. We've been running our very successful award-winning photography business, Pippa Mackenzie Photography, since 2005. Over time we’ve built one of the most successful wedding photography businesses in the UK, and our brand is recognised as a sign of luxury and quality.
We are Pippa & Ian
We are multi-award-winning wedding photographers with a reputation as one of the leading photography businesses in the UK.
We work with many of the world’s greatest wedding and event planners and stylists. Our work has been featured in many publications including Vogue and Harpers Bazaar.
For over 15 years, our wedding photography business has thrived. Even through the 2008 recession, we adapted and grew our business despite challenging times. Our journey has taken us on many adventures around the world, including Tanzania, Ghana, Jaipur, Monte Carlo, and St. Tropez…and we have learned so much along the way.
We understand what is required to build a unique photography brand within a highly competitive industry, that attracts your dream clients and creates a profitable business.
How Can this Course Help You?
If you’re wanting to become a wedding photographer or if you’re already one but feeling overwhelmed and struggling to create a profitable business, then THE WEDDING PHOTOGRAPHER’S BUSINESS TOOLKIT is for you. It will help you get to grips with every aspect of running a successful and thriving wedding photography business.
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BRANDING - Get clarity on who you are and who your ideal client is. We share our '5 Step Branding Process' to help you identify the core values of your business and find out who exactly will get what you do and book you.
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MARKETING - Understand where your ideal clients hang out and how to attract them. We'll explain the marketing funnel and show you how to identify the specific marketing streams that will work for your unique brand.
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CUSTOMER SERVICE & ADMIN - Understand the client relationship and the importance of creating a great experience. We share with you some of our own working documents and email templates and take you through our step by step admin process from first contact to delivery of edited photographs and albums.
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PRICING - How much should you charge? We share our own pricing strategy and show you how to work out exactly what you should be charging your clients. We also show you how to upsell after the wedding and feel good about doing it.
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PORTFOLIO - Learn how to create a great style and build a strong portfolio. We show you all the different wedding photography styles and explain the ways you can build your portfolio, even if you haven't yet photographed a wedding.
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YOUR WEBSITE - Learn how to create a great website that converts potential clients to booked clients. We explain the importance of a great UI (User Interface) and why a great UX (User Experience) translates into bookings. We also share up-to-date SEO strategies for 2020 that will help you rank higher on search engines.
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YOUR PRODUCTS - How to build a strong family of products that will sell. We explain why albums and books are an important part of what you offer. We discuss all the different kinds of products available to you and how to choose what products fit with your brand.
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PHOTOGRAPHING A WEDDING - We show you how we photograph a wedding day from start to finish. We show you what's in our bag and share lots of tips and strategies to make the day run as smoothly as possible.
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DESTINATION WEDDINGS - Find out what you need to consider if you want to be a destination wedding photographer. We discuss the unique challenges that come with photographing destination weddings and show you what's involved with shooting away from home.
REVIEWS
What are photographers who have been through the course saying?
ANA
It’s full of relevant knowledge and also Pippa and Ian’s insights and stories and incredible experience in business as photographers… I can truly say that they know tons… This course gave me much more clarity and also the right mindset and motivation to pursue my own business.
CARLY
It is quite frankly incredible! They have laid down their whole business, bit by bit, broken it completely down and explained it to you in really easy to understand terms, so that you can apply it to your own business… Literally every single thing that you might think of that you need is on that course.
LISA
The course materials are broken down into steps that are really easy to follow. At times it feels like it’s written just for me… They both have very different backgrounds and that’s really clear from the content. It’s almost like having someone there to hold your hand and guide you… I really wouldn’t hesitate.
JAMES
This course really has been amazing… I’ve come away with an amazing workflow that works for me and works for my clients. I’ve learnt so much about appealing to my perfect client, marketing and giving them the best possible experience. The beauty of this course is it’s mine to keep for as long as I like.
Course curriculum
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1
Introduction
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Welcome
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About Pippa Mackenzie Photography
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Course Outline
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2
Running Your Business
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So Now I'm a Wedding Photographer, What Next?
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Should I Go Full Time?
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Pricing - What Do I Need to Earn
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Pricing - Setting Your Prices
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Pricing - How to Up-Sell Ethically
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3
The Client Experience
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Why is the Client Experience Important?
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The Wedding Admin Workflow
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Your Brochure
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The Engagement Shoot
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4
Branding - Who are You and Who is Your Ideal Client?
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What is Your Why?
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What is a Brand?
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How to Create a Strong Brand
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The 5 Step Branding Process
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Step 1 - Who are You?
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Step 2 - What Makes You Different?
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Step 3 - What's Your Place in the Market?
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Step 4 - Who are You Selling To?
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Step 5 - Your Brand Promise
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Personal Branding
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Creating a Strong Visual Identity
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5
Building a Strong Portfolio
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Deciding on a Style
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How to Build Your Portfolio
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6
Creating a Killer Website
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What Makes a Successful Website
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Website Platforms
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Think About Your UI and UX
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SEO
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7
Marketing
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Understand the Marketing Funnel
FREE PREVIEW -
What Marketing Streams Are Available - Part 1
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What Marketing Streams Are Available - Part 2
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Implementing Your Plan
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8
Building a Product Family
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Why are Albums and Books Important?
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Which Products are Right for You?
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9
How to Photograph a Wedding
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What's in Our Bag?
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How to Photograph a Wedding Part 1
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How to Photograph a Wedding Part 2
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Destination Weddings
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10
Final Thought. How to Succeed!
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Congratulations! You Did It!!!
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Count Me In!
Great! If you’re ready to dive in and start learning, you’re well on your way to that transformation you so dream of having. We truly believe this will be the best investment you’ve ever made in your business so far, We can’t wait to begin this amazing journey with you.
